Saturday, March 2, 2013

Naming your Facebook Business Page

Does your organization (or business) have a Facebook Business page? Not a "Friends" page but a dedicated "Business Page". Although numerous organizations have well-maintained, informative "Business Pages", some organizations may ask "Why bother?"  

 According to the monthly, running tally of Digital Marketing Ramblings' Craig Smith, Facebook has 1.06 billion monthly active users, 680 million mobile users, and more than 42 million pages at the beginning of March 2013. So, it's No bother... It's just "good" outreach (or business) to have a presence on Facebook. Evidently a lot of people agree that Facebook Pages are effective communication channels for...  sharing information about your organization (or business); networking with colleagues and supporters;  promoting an event; announcing updates; and navigating traffic to your website. 

 If you have a Facebook Business Page or plan to create one, careful attention should be given to the first indicator of your organization's presence on Facebook... the Pages' URL address with "yourbusiness" name.  So, you should indeed... Name your Facebook Business Page Carefully and Wisely.
You should customize your Facebook Business Page with “your business” name as soon as possible. The Pages are randomly assigned a URL and number such as Although choosing a “yourbusiness” name is optional, it is highly recommended. You should brand your Page with a customized name which provides a shorter, easy-to-remember URL address to share and to promote on brochures,  business cards, websites and even your business email signature. 

Remember that you may Not be the only one thinking of a particular business name. So, don’t wait too long… you want to get "your business" name before someone else gets it.
The requirements to customize your Facebook Business Page include: 

1. You must use only alphanumeric characters (A-Z, 0-9) or a period (.)

2. You must have received at least 25 “Likes” before you can even assign a customized name; 

3. You can only change “yourbusiness” name once and it is Not transferable...  So, choose the name carefully and wisely.

4. The “yourbusiness” name should be as close as possible to the name of the organization, business, or person that the Facebook Page represents (i.e. CHeTAREproject, CHAREproject).
Read more about Usernames and Page Addresses.

CHeTARE Tech Tip: Name your Facebook Business Page Carefully and Wisely.... 
It represents your organization (or business) in the Facebook community.
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Friday, March 1, 2013

Welcome to 'CHeTARE Tech Tips'

Website: CHeTARE Project

Welcome to 'CHeTARE Tech Tips', a blog designed to complement the ­­“conversations” within Community Health Technology Awareness Resource Exchange (CHeTARE) Project and Community HIV/AIDS Resource Exchange (CHARE) Project. It is hoped that this blog will help to increase the understanding of social media platforms and relevant applications within public and community health.

Website: CHARE Project
Since 2009, our interest has been centered on the integration of social media and virtual world platforms within HIV/AIDS service organizations. In 2010, CHARE Project was established to provide capacity building through social media and virtual worlds to enhance access and linkage to HIV/AIDS information and resources. In the process, it was revealed that additional technical assistance and usability training would be needed to ensure the effective use of social media and virtual world platforms.

Facebook Page: CHeTARE Project
In 2012, CHeTARE Project was created as a companion program providing technical assistance and training. While capacity building is the overall goal for both programs, the objectives of CHARE Project and CHeTARE Project are different. The primary objective of CHARE Project is to enhance access and delivery of information and resources pertaining to HIV prevention, AIDS awareness, HIV/AIDS stigma, HIV testing and related health disparities. The preferred channels to reach this objective are social media and virtual world platforms. The objective of CHeTARE Project is to increase the basic understanding of social media platforms and relevant applications within public and community health. The preferred channels to reach this objective are technical assistance and training pertaining to social media and virtual worlds. CHeTARE Project was officially launched on February 22, 2013.
You are invited to bookmark this blog, "CHETARE Tech Tips" and share your experiences with social media and virtual worlds in public and community health.  If you have a health and/or technology related blog, please feel free to share the link here.

**  Recommended Resources  **          
 Social Media for Social Good: A How-To Guide for Nonprofits by Mansfie (Google Affiliate Ad) 

The Networked Nonprofit: Connecting with Social Media to Drive Change (Google Affiliate Ad)

Social Media Directory: The Ultimate Guide to Facebook, Twitter, and L (Google Affiliate Ad)